Russian broadcaster CTC is eyeing up more original homegrown drama following the success of local series After Life (aka Vizhit Posle).
At the end of November, CTC aired the 12-part thriller in its 22.00 slot from Monday to Thursday, in place of foreign movies.
The story follows 11 young people who are locked in an underground bunker. They don’t know each other and no one remembers how they got there. They’ve been selected for an experiment as a powerful company develops a virus to create a new race of perfect humans ready to execute the will of their creator, until the plan goes wrong.
The result was a 20 per cent increase in viewers aged 10-45, proving demand for original Russian content.
Viacheslav Murugov, chief content officer of CTC Media and head of the CTC channel, said: “The premiere of the Russian miniseries After Life in a slot that was traditionally held by foreign movies is a fundamentally new programming solution for CTC. The high audience share numbers for Russia and Moscow attest to the fact that a quality Russian product is capable of performing similar to or even better than purchased foreign content.
“In the next few years, we plan on gradually moving away from foreign movies and reducing the share of content from Hollywood majors at CTC. In the evening primetime, there will be more Russian produced projects created to our order and on the basis of our creative ideas. Investing in domestic content is an important decision that will allow us to maintain a variety of genres and to strengthen the channel’s content library.”
After Life is produced by Art Pictures Vision, Dmitry Tabarchuk, Dmitry Rudovsky, Rimma Shulgina and Anna Olshevskaya. The executive producers are Viacheslav Murugov and Fyodor Bondarchuk.
The cast includes Ivan Makarevich, Shamil Khamatov, Galina Zvyagintseva, Dmitry Endaltsev, Evgeniya Rozanova, Sergey Godin, Lybov Novikova, Valeriya Fyodorovich and Alexander Galibin.